In the ever-evolving world of fashion, few women embody vision, versatility, and authenticity the way Divya Aggarwal does. As the Co-Founder & Creative Director of KAZO and the Founder of her couture line, Label Divya Aggarwal, she has redefined what it means to be both an entrepreneur and a style architect. Her journey is not only about building successful fashion brands but also about creating a narrative of empowerment, individuality, and elegance.
Personal Journey: From Parsons to Purpose
For Divya, fashion was never just a career choice — it was an organic calling. Growing up surrounded by her family’s business, design conversations, and fabrics, she naturally gravitated toward the industry. “That early exposure really sparked something in me,” she shares. “Studying at Parsons in New York gave me the chance to fine-tune my creativity while building a strong foundation in design and business management.”
Though she didn’t set out with the singular vision of building a fashion empire, her journey evolved from observing the growth of KAZO to actively shaping its direction. “It’s that constant evolution,” she reflects, “that continues to shape my creative identity.”
Balancing personal and professional life has been a conscious journey. Leading the dynamic, fast-paced world of KAZO alongside the slower, more intentional approach of Label Divya Aggarwal has given her perspective. She finds inspiration in observing people, nature, and everyday moments. “At the heart of it, fashion isn’t just about trends; it’s about storytelling, confidence, and self-expression.”
Her biggest source of strength? Her father, Deepak Aggarwal, Founder & Managing Director of KAZO. “His discipline, vision, and integrity have shaped my approach to fashion and business. He taught me ownership, purpose, and the commitment to excellence.”
Dual Enterprises: KAZO & Label Divya Aggarwal
Steering two powerful brands is no easy feat, but for Divya, it’s an exciting balance of dualities. KAZO is bold, contemporary, and trend-savvy, designed for the modern woman’s everyday wardrobe. In contrast, Label Divya Aggarwal is couture — intentional, crafted with detail, and rooted in storytelling.
“At their core,” she explains, “both brands are about celebrating individuality and empowering women through style.”
Her boutique label thrives on the philosophy that every piece should tell a story. With clean, contemporary silhouettes infused with Indian craftsmanship, her designs are versatile and personal, allowing women to style them in ways that feel true to themselves.
Managing two enterprises means constantly shifting between roles — designer and decision-maker. Her day typically begins with reviewing collections, followed by strategic meetings, team discussions, and content direction. “It’s definitely a full plate,” she admits, “but staying connected to both the creative and business sides keeps me grounded.”
While KAZO thrives on speed and trends, her couture line takes the opposite approach — slow-crafted, statement pieces for once-in-a-lifetime moments. Together, they create a holistic vision of style for today’s women.
Milestones & Defining Moments
One of the most significant milestones for Divya was the Disney x KAZO collaboration. Playful yet sophisticated, the capsule collection allowed the brand to explore new creative territory while resonating with a wide audience. With six successful years of this collaboration, it remains a defining achievement that shaped her journey as both creator and business leader.
In an industry that shifts rapidly, staying ahead of trends without losing brand DNA is a challenge she embraces. She constantly studies global runways, fashion weeks, and consumer insights, but adapts them through the unique lens of her brands. “It’s about staying intentional — reinterpreting trends while staying true to who we are.”
Challenges, of course, have been plenty — from pushing past personal limits to navigating stereotypes around traditional vs. modern design. Balancing sustainability with the industry’s demand for fast collections has also been a learning curve. “Each challenge has helped sharpen the vision and purpose for both brands.”
Woman of Influence
Beyond business, Divya sees her role as one of influence and responsibility. “My mantra has always been: lead with passion, and success will follow,” she says. As a female entrepreneur, she is committed to shifting narratives in fashion — challenging outdated perceptions of beauty and femininity, and proving that style can be both powerful and purposeful.
Her leadership philosophy blends clarity, empathy, and trust. She fosters an environment where creativity and accountability go hand in hand, empowering her teams to experiment and express their ideas while staying aligned with brand goals. “When people feel heard and trusted, that’s when the best ideas truly come alive.”
Looking Ahead
The future looks bold for KAZO. The Autumn-Winter 2025 collection promises a fresh take on modern femininity — statement shirts, printed co-ord sets, elevated denim, elegant dresses, and the launch of KAZO Kontour, an edit of luxe eveningwear that plays with structure, texture, and personality.
Looking five years ahead, Divya envisions global expansion for KAZO, while continuing to evolve her couture label with pieces that empower women worldwide. Personally, she embraces one guiding word for the future: Evolve.
“Whether it’s pushing design boundaries, reaching new markets, or simply growing into the next version of myself,” she reflects, “it’s all about embracing change and moving forward with purpose.”
Divya Aggarwal stands at the intersection of creativity, craftsmanship, and commerce — a woman shaping fashion not just as an industry, but as a cultural force.
