Mumbai, 16th October 2024:
The Femina Miss India 2024 pageant reached its grand conclusion, showcasing an elegant fusion of beauty and craftsmanship, with Narayan Jewellers as the official crown and jewels partner. Known for their legacy of heritage craftsmanship, Narayan Jewellers added timeless grandeur to the prestigious event, marking another milestone in their illustrious history.
Narayan Jewellers, a modernist traditional luxury designer brand based in Vadodara, is renowned for creating unique, “one-in-a-million” pieces that blend heritage with sophistication. Their legacy of nearly a century and global presence, including showcases at New York Fashion Week, The Oscars, and Sotheby’s, cements their reputation as pioneers of elegance and craftsmanship.
(L-R) First Runner Up Ms. Rekha Panday, Femina Ms. India 2024 Winner Ms. Nikita Porwal, Second Runner Ms. Aayushi Dholakia.
The Crowns for Femina Miss India 2024
Narayan Jewellers designed three spectacular crowns for the winners—Nikita Porwal, crowned Femina Miss India World 2024, Rekha Panday, the first runner-up, and Aayushi Dholakia, the second runner-up. Each crown reflected India’s rich cultural heritage combined with contemporary design, exemplifying the artisanship and visionary creativity of Narayan Jewellers.
A Legacy of Excellence and Craftsmanship
The driving force behind Narayan Jewellers’ legacy are Dr. Ketan Chokshi and Jatin Chokshi, Managing Directors and masters of blending traditional Indian artistry with modern aesthetics. Their ability to push the boundaries of design while preserving India’s rich cultural essence has earned Narayan Jewellers a revered place in both national and international markets.
The Femina Miss India World 2024 Crown: A Celebration of Unity in Diversity
The crown for Femina Miss India World 2024, crafted in 18kt gold, is adorned with rare yellow and white diamonds, embodying grace, beauty, and unity. Inspired by regional art forms such as Gujarat’s Bandhani, Rajasthan’s Kuchi embroidery, and Assam’s Dugdugi motifs, the crown celebrates India’s diverse cultural heritage. The intricate hand-set gemstones and mother-of-pearl accents reflect Narayan Jewellers’ exceptional craftsmanship.
First Runner-up’s Crown: A Tribute to India’s Artistic Legacy
The crown for the First Runner-up, Rekha Panday, pays homage to India’s unmatched artistic traditions, drawing inspiration from Odisha’s Patta Chitra paintings, Maharashtra’s Bidriware, and Tamil Nadu’s Kanchipuram sarees. Crafted in 18kt gold and adorned with Mozambique rubies and white diamonds, the crown symbolizes passion and strength, showcasing the delicate artistry and attention to detail that Narayan Jewellers is known for.
Second Runner-up’s Crown: A Harmonious Blend of Tradition and Elegance
For Aayushi Dholakia, the Second Runner-up, Narayan Jewellers created a crown inspired by the intricate artistry of South and North India. Drawing on Karnataka’s Mango Mala, Uttar Pradesh’s Kasumala, and Kashmir’s Pashmina, this 18kt gold crown is set with Colombian and Zambian emeralds and white diamonds, symbolizing growth, renewal, and timeless elegance.
About Narayan Jewellers
Founded in 1940 by Mr. Ambalal Chaturbhai Chokshi in Vadodara, Narayan Jewellers has become a symbol of unparalleled craftsmanship and timeless beauty. The brand expanded under Mr. Narendra A. Chokshi, who introduced Jadau and Diamond Jewellery collections, cementing Narayan Jewellers’ status as a leader in luxury jewellery.
Dr. Ketan Chokshi, a visionary in luxury and fashion with over 25 years of experience, leads the brand alongside Jatin Chokshi, an expert in diamond grading and jewellery design. Together, they have elevated Narayan Jewellers to international acclaim, creating masterpieces that blend tradition with modern innovation.
About the Promoters
Dr. Ketan Chokshi is a sixth-generation jeweller and the Chairman of Narayan Jewellers, bringing over 25 years of expertise in gems and jewellery. His background in fashion and luxury, combined with international academic qualifications, has helped elevate the brand to global luxury platforms. Jatin Chokshi, with his exceptional managerial and operational expertise, has successfully steered the brand toward innovation and excellence, making Narayan Jewellers a global symbol of luxury and refinement.
