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NYKAA FASHION LAUNCHES TWIG & TWINE- A finely curated home-décor brand to infuse warmth and personality into your favourite personal spaces

A home that whispers comfort, a wine glass brimming with luxury, a bedsheet that lulls you into sweet sleep- it is these thoughtfully chosen little elements that make our homes an emotional experience while being an outward reflection of our personality. Nykaa Fashion, since last year, has been dedicated to offering consumers a wide curation of brands to elevate spaces in their homes. The leading multi-brand fashion e-commerce platform now launches Twig & Twine, a home brand that aims to offer twofold options to let your home tell your unique story.

The journey of building a home piece by piece and having to work through a hunt can be both fun and overwhelming. To help you with this process, Twig & Twine brings you collections seasoned with elegance, story, and style through which you can explore the realms of whimsical, minimalistic, yet trend-forward and value-conscious designs. The international look and feel of the offerings- infused with a hint of humour, expertise, and ‘realness’, in earthy colours, mirrors, metallic textures, and prints- will turn your home into a storyteller beyond par.

Adwaita Nayar, Founder, and CEO of Nykaa Fashion said, “Nykaa Fashion is committed to enhancing the meaning of comfort and style for our consumers right from how they dress themselves to their homes. Home is a very special category that we started last year and the interest and engagement from our consumers have encouraged us to launch Twig&Twine, our very own brand. T&T is an effort to bring curatorial expertise that reflects and acknowledges the personality of our shoppers, and we can’t wait for them to add our pieces to their homes.”

Here is a list of categories to explore from Twig & Twine as you get ready to give your home a warm uplift:

  • Living it up: The things that have a story of their own, are those that should be treasured in your living room. Tabletop accents, candle holders, artificial flora, cushion covers, portable wine racks, and more to elevate your home needs.
  • Kitchen Confidential:  If you can’t go out, bring the cafe into your kitchen with the dinnerware, drinkware, serve ware, and other essentials from Twig & Twine which offers a range of bowls, mugs, teacups, platters that will make you feel like you are dining in an aesthetic set up with your loved ones. If you enjoy being the shining host of the gatherings then pack your best game to the table with our selection of serving boards, ice buckets, dinner platters, bar tool sets, and more.
  • Can you feel the cuddles, snuggles, and giggles?: Let your bedroom ensconce you in the coziest hugs with Twig & Twine collections of cotton tufted bed covers, aesthetic enhancing wall mirrors, cushions, and throws that will make you want to stay in all day.

With a range starting at INR 399, Twig & Twine offers a wide and well-priced curation of products that will promise you warmth and memories in your home for a lifetime.

If Rome was not built in a day, how will your home be? So get shopping from the Twig & Twine home options, only at www.nykaafashion.com

About Nykaa Fashion: 

Nykaa Fashion is the multi-brand e-commerce fashion offering from Nykaa, built on the pillars of premium curation and content, inspiring Indian customers to make the best choices for themselves. Nykaa Fashion is one of the fastest-growing fashion platforms in India and as of 2022, it houses 1600+ brands and 3.1 million SKUs across Women, Men, Kids, Luxe, and Home categories to appeal to every consumer. The Nykaa Fashion website and the app are focused on being ‘discovery-led’ and ‘high on style’ giving a chance to browse through the latest trends and collections, along with engaging content. It offers a large assortment of brands that include Indian and western wear, footwear, bags, jewellery, accessories, lingerie, athleisure, sleepwear, home décor, bath, bed, kitchen, and more. Nykaa Fashion has built a strong portfolio of nine more consumer brands – Nykd by Nykaa, Gajra Gang, Pipa Bella, Twenty Dresses, Likha, RSVP, KICA, IYKYK, and Gloot along with Twig & Twine.

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