AstaGuru was conceptualised in the year 2008 with the sole purpose of creating a safe and secure platform to conduct online auctions for Contemporary & Modern Indian Art. The word AstaGuru is a thoughtful conjugation of ‘Asta’, of Italian origin, which translates to auction and ‘Guru’, in Sanskrit, which is the connotation for ‘master’ that indicates our distinguished finesse at being the leaders of auctioneering art and artefacts in India. With the world melting into one harmonious digital cosmos, AstaGuru has strived to successfully bridge the gap between prospective buyers and consignors by transcending the limitations of live auctions. AstaGuru’s mobile app enables its esteemed bidders to follow and participate in auctions seamlessly, and in real-time.
Auction Categories
Over the years, AstaGuru has curated auctions encompassing diverse categories, our portfolio includes art, jewellery, fine silver, timepieces, textiles, celebrity memorabilia, rare books, numismatic, philately, and vintage cars. Apart from the category of modern Indian art, AstaGuru has also curated auctions showcasing works from some of the leading contemporary artists from India and Southeast Asia. In 2018, AstaGuru became the first Indian auction house to present an exclusive edition for vintage and classic cars.
“AstaGuru has strived to successfully bridge the gap between prospective buyers and consignors by transcending the limitations of live auctions. AstaGuru imparts effortless transparency to the process of acquiring and selling art and rare collectibles. The online module offers bidders the opportunity to bid from the comfort of their houses or while they are on the go. Our diverse portfolio includes categories such as Jewellery & Fine Silver, Timepieces, Textiles, Celebrity Memorabilia, Rare Books, Numismatic, Philately and Vintage Cars. Standalone auctions for other categories like Heirloom Jewellery, Exceptional Timepieces, Rare Books to name a few have been a part of AstaGuru’s journey. At the present point in time, we are preparing for our upcoming Modern Indian Art auction scheduled to take place later this month. We are also in the process of finalising our next annual auction calendar,” says Mr. Siddanth Shetty, VP, Operations, AstaGuru.
An impressive auctioning resume!
AstaGuru’s impressive curation has resulted in it achieving world records for eminent artists including M F Husain, Manjit Bawa, Ramkinkar Baij, Nandalal Bose, Ganesh Pyne, K Laxma Goud, Meera Mukherjee, Badri Narayan, Paritosh Sen, H A Gade to name a few. It looks forward to presenting many more catalogues featuring different segments that are bound to intrigue collectors and establish new records.
Inception and Management
AstaGuru was established by Mr. Vickram Sethi. With more than 3 decades of experience in the art world he is Astaguru’s guiding force – the Chairman and Managing Director of the company. Mr. Tushar Sethi is the CEO of the auction house, his vision and conviction to make AstaGuru a market leader reflects in its exponential growth. A range of art specialists are a part of the AstaGuru family and the responsibilities are delegated to different departments such as client relation, content, marketing and PR, research, restoration, and logistics.
